In this episode of Roar, host Danielle Davies interviews Anna Hall, the founder of the Embody app, a private menstrual wellness application. Anna shares her journey from being a special education teacher to entering the FemTech space, motivated by her PMDD diagnosis and the overturning of Roe v. Wade. During the conversation, they discuss the significance of privacy in period tracking, especially in states with restrictive abortion laws, and how Embody ensures data stays private by being offline-first. They also explore the comprehensive features of the app, including education on menstrual phases and the integration of expert content for cycle syncing. Additionally, Embody's future plans such as a paid version with added content, collaborative social networking, and perimenopausal support are highlighted. Anna encourages sharing Embody as a safe alternative to conventional period trackers and discusses the importance of advocacy and internal validation for women stepping into challenging spaces.